More guests are booking through the mobile channel than ever before—a pace of bookings that will only further intensify.
Tech-savvy individuals are far more likely to travel, and hoteliers who do a better job connecting with them via mobile platforms will see greater returns. But should marketers make their mark on mobile with equal tenacity? Not so, according to a 4 September panel titled “The multi-screen marketplace” at the 5th annual Hotel Data Conference, hosted by STR and Hotel News Now.
Before using different technologies or platforms, including mobile, hoteliers must ask themselves, “What’s the purpose of each page?” said Robert Cole, founder of RockCheetah, a hotel marketing strategy and travel technology consulting firm.
Most of the brands understand this, and they “purposely weigh up every bit of available technology and ask, ‘What is the convenience to guests?’” said Nolan Wrentmore, VP of revenue management and e-marketing at Aimbridge Hospitality.
Read moreBy: Terence Baker
Tech-savvy individuals are far more likely to travel, and hoteliers who do a better job connecting with them via mobile platforms will see greater returns. But should marketers make their mark on mobile with equal tenacity? Not so, according to a 4 September panel titled “The multi-screen marketplace” at the 5th annual Hotel Data Conference, hosted by STR and Hotel News Now.
Before using different technologies or platforms, including mobile, hoteliers must ask themselves, “What’s the purpose of each page?” said Robert Cole, founder of RockCheetah, a hotel marketing strategy and travel technology consulting firm.
Most of the brands understand this, and they “purposely weigh up every bit of available technology and ask, ‘What is the convenience to guests?’” said Nolan Wrentmore, VP of revenue management and e-marketing at Aimbridge Hospitality.
– See more at: http://www.hotelnewsnow.com/Article/11274/Mobile-driving-multi-screen-marketing#sthash.L17sjJ5N.dpuf
About roomstonite
The RoomsTonite initiative is powered by RezNext, a real-time B2B distribution platform that bridges the gap between a hotel’s reservation system and their guests. It empowers hoteliers to capitalize on a growing list of online booking channels, and grow occupancy levels and revenue.
RoomsTonite is an easy to download, user-friendly app designed for the niche needs of fast-paced travelers who need to book hotel rooms on the go. The mobile only app has been made exclusively available to all Blackberry users of 7 & 10. RoomsTonite allows travelers to access really cool hotel deals.
RoomsTonite 