Mobile tipped to account for fifth of online travel bookings by 2015

One in five of all travel bookings made online in Europe within a year will be made via a mobile device, with the UK leading the way as the the most device-happy country.

This is the landmark statistic from a presentation made by PhoCusWright at the recent FITUR conference in Madrid, Spain, as the continent starts to fully embrace mobile devices.

The figure of 20% across leisure and corporate travel is almost double (up from 11%) the volume of bookings fulfilled on mobiles in online travel during 2013.

The UK is predicted to come in at 21% by 2015, with Italy at 20%, France and Germany with 18% and Spain and Scandinavia as a whole expecting some 17% of bookings via mobiles.

Europe as a whole, by the end of 2014, will have hit 15%. The UK stood at 13% in 2013. Read more

Published in: Tnooz

One in five of all travel bookings made online in Europe within a year will be made via a mobile device, with the UK leading the way as the the most device-happy country.

This is the landmark statistic from a presentation made by PhoCusWright at the recent FITUR conference in Madrid, Spain, as the continent starts to fully embrace mobile devices.

The figure of 20% across leisure and corporate travel is almost double (up from 11%) the volume of bookings fulfilled on mobiles in online travel during 2013.

The UK is predicted to come in at 21% by 2015, with Italy at 20%, France and Germany with 18% and Spain and Scandinavia as a whole expecting some 17% of bookings via mobiles.

Europe as a whole, by the end of 2014, will have hit 15%. The UK stood at 13% in 2013.

– See more at: http://www.tnooz.com/article/mobile-booking-fifth-2015/#sthash.suBf8uMs.dpuf

Posted in HOTELS, Travel | Tagged , , , , , | Leave a comment

Mobile Travel Strategy Shakeup Ahead As Tablet Adoption Nears 50%

Move over smartphone, there’s a new mobile disruptor in town. Tablet adoption is skyrocketing among U.S. leisure travelers, triggering dramatic changes in online and travel shopping behavior. According to a new report from travel industry research authority PhoCusWright, 44% of travelers now own a tablet, and an additional four in 10 plan to purchase one by the end of 2014.

With smartphone penetration at 75%, the tablet’s rapid rise means a growing share of travelers is splitting online travel planning across multiple web-enabled devices. In 2013, one third of U.S. online travelers owned a smartphone, laptop and tablet, up from less than a quarter in 2012. Read more

Published in: Hotel News Resource

Posted in HOTELS, Travel | Tagged , , , | Leave a comment

Why it’s time to take mobile seriously

Every January, some pundit proclaims the coming year as “the year of mobile.” But not me. 2014 is absolutely not the year of mobile.
Mobile has already happened. It actually broke through somewhere over the last 18 months, but many hoteliers failed to notice its real impact.
I know what you’re thinking: “That’s nuts. I get almost none of my bookings from mobile.” And that’s true, at least for most hotels.
But, in this case, reservations, roomnights and revenue are the wrong metrics to measure the situation. Here’s why. Read more
Published in: Hotel News Now
Every January, some pundit proclaims the coming year as “the year of mobile.” But not me. 2014 is absolutely not the year of mobile.
Mobile has already happened. It actually broke through somewhere over the last 18 months, but many hoteliers failed to notice its real impact.
I know what you’re thinking: “That’s nuts. I get almost none of my bookings from mobile.” And that’s true, at least for most hotels.
But, in this case, reservations, roomnights and revenue are the wrong metrics to measure the situation. Here’s why.

– See more at: http://www.hotelnewsnow.com/Article/12897/Why-its-time-to-take-mobile-seriously#sthash.C6a1cQHV.dpuf

Posted in HOTELS, Travel | Tagged , , , , , | Leave a comment

Tnooz Predictions 2014 – The biggest and best list in travel technology

 

Tnooz is rather blessed with being surrounded by some of the smartest folk around to share their tips and analysis on where this often chaotic industry is headed.

So, for the fourth year running, our wonderfully eclectic collection of Nodes and team have poured a glass of their favourite tipple and pondered what 2014 has in store for the digital travel economy.

You can also check out the previous words of wisdom for 2010, 2011, 2012 and 2013.

Cheers, as always, to our contributors, the editorial and sales teams at Tnooz, and all our commercial partners for another great year for Tnooz.

We hope you enjoy our Predictions 2014… Happy New Year! Read more

Published in: Tnooz

Posted in HOTELS, Travel | Tagged , , , , , | Leave a comment

Mobile and tablet taking a chunk out of desktop hotel booking volume

 

Mobile and tablets are not only bringing down hotel bookings via desktop, but also page views, visits, room nights and revenue.

HeBS Digital, a digital marketing company for the hospitality industry, has studied data from hotel clients to understand the shift in trend towards mobile and tablet channels.

Here are the key points from the study.

Mobile and tablets lead, desktop loses

HeBS calls 2013 the year of three screens – desktop, mobile and tablet. In Q3 2013, there was a tremendous shift from desktop to mobile and tablet devices.

The table below shows the percentage split among the three screens for page views, visits, bookings, nights and revenue. Read more

Published in: Tnooz

Posted in HOTELS, Travel | Tagged , , , , , , , , , , | Leave a comment

What travel activities users perform on mobile

After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.

This is according to a study by Tapjoy, a performance-based mobile advertising platform.

This number shouldn’t surprise many as the industry is moving towards advanced techniques like desktop-to-mobile ad retargeting where more relevant content is served on mobile.

Expedia, for example, was able to retarget 54 million of its customers using this technique. Read more

Published in: Tnooz

After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.

This is according to a study by Tapjoy, a performance-based mobile advertising platform.

This number shouldn’t surprise many as the industry is moving towards advanced techniques like desktop-to-mobile ad retargeting where more relevant content is served on mobile.

Expedia, for example, was able to retarget 54 million of its customers using this technique.

– See more at: http://www.tnooz.com/article/mobile-travel-activities-infographic#sthash.s9BXjkn6.dpuf

Posted in HOTELS, Travel | Tagged , , , , | Leave a comment

Marketing follows India’s march toward mobile

 

REPORT FORM INDIA—In a span of approximately two years, the Internet has revolutionized hotel marketing in burgeoning India, which today boasts one of the largest mobile markets on the planet.

Mobile Internet users in India are expected to grow from 4.1 million in 2009 to 164.8 million in 2015, representing a compound annual growth rate of 85%, according to “The (social media, mobile, analytics and cloud computing) code: Embracing new technologies for future business,” which was conducted jointly by KPMB and the Confederation of Indian Industry.

There are a further 870 million mobile users in the country, second only to China, according to the report.

“The online business is huge and is increasing. We get nearly 30% of our business from online,” said Megh Vinayak, manager of corporate revenue and online marketing for India-based Lalit Suri Hospitality Group. Read more

Published in: HotelNewsNow

Posted in HOTELS, Travel | Tagged , , , , | Leave a comment